In an early post, I discussed the increasing use of Smartphones across America and the necessity to utilize the mobile app avenue for communication within our churches..
Online presence is the next wave in church communication. Lets look at the difference in mobile apps vs websites. What can an app do that a website
Simplified content: a mobile application isn’t designed to give you every detail about every ministry. It’s designed to give tailored content to users (like upcoming event information, service times and location, etc).
Push notifications: love them or hate them, a push notification is a great way to let all of your app users know about important information. It’s important not to abuse the use of push notifications, however, it’s a great way for users to set-up their own reminders to attend an event or register for a class.
Content to go: many church-goers listen to sermon audio while on-the-go: soccer moms in the car, students jogging for cross country, dads fighting traffic on the way home. A mobile application can give members easy access to sermon content without having to navigate your website on the phone or have a smack-down with the iTunes podcast application (which isn’t even readily available for Android users).
Lots of churches have already hopped onto the mobile application bandwagon. People assume it’s expensive to do so. It doesn’t have to be. Great tools like Conduit help you to build an app for Apple and Android devices and charge low monthly fees. Mobile applications are the next media wave. That’s a fact.
Where do you stand? Should churches embrace the wave?