When visitors come to your church do they know where to go? Do they have to work hard to find what they’re looking for?

This is a common occurrence, believe it or not, in many of the churches we consult with each week. But the problem isn’t the visitors, but rather the Christians’ unwillingness to get strategic signage that make it easy for a visitor to navigate this new experience. Remember, it is frustrating to feel lost and confused in any new group, much less a church that’s supposed to feel inviting.

strategy saturday signage

Here are a couple tips for improving your strategic signage:

1) Make sure signs have minimal text
If your sign contains large amounts of text, rethink it. If people can’t read it in a glance, there are too many words.

2) Place signs high
Many churches (and businesses) place signs at eye level. In certain cases, this may be okay. But when walking in a crowd, signs must be high enough to be seen from a distance without having to face each door individually.

3) Place signs for the 1st time visitor
Regular attenders know where to go. They know people. They have a routine. They know where to park. This isn’t the case for visitors.

Help visitors know where to park (preferably not with “1st time visitor” spots). Ensure they can figure out where to go without being singled out; otherwise it’s very unlikely you’ll ever have (or keep) any visitors.

What other suggestions do you have for signage? How have you strategically improved your signage to serve your members and guests? As a church consulting firm, we look forward to also learning from you as we equip one another to serve our churches better.


Brad Bridges is the Vice President of the Malphurs Group, a leadership coach, strategy consultant, blogger at bradbridges.net, husband to Lindsey, and father of 3. | @bradbridges | Website