Our Story

Our History


The Malphurs Group provides consulting services–including strategic planning, leadership pipeline design, Sunday secret shopper services, leadership coaching, and church planter coaching to churches and non-profits to help them maximize their impact and successfully break through barriers.

We have a skilled consulting staff – strong, experienced leaders in their own right – who will help your organization navigate the ever-changing landscape you face each day.

Our clients include churches, non-profit organizations, higher education as well as marketplace companies and leaders around the globe.

The Malphurs Group was founded by Dr. Aubrey Malphurs in the 1990’s. Many churches and leaders were contacting Dr. Malphurs with a desire for extra assistance in applying the content in his many books, particularly Advanced Strategic Planning. As demand increased over the years, more consultants joined the team to assist a growing number of churches. Dr. Malphurs continues to write best-selling books that help churches and leaders become healthy and effective.

The growing team at The Malphurs Group ministers to dozens of churches every year, at varying levels of involvement, to help them break through barriers and maximize their impact.

Let us help you!

Let us help identify any potential blind spots in your church. Get started by receiving a complementary, custom Church Check-up Report.


Do you ever work with churches and help them implement some of the concepts that you write about?
Yes, the team at The Malphurs Group regularly consults with and trains leaders and their teams to implement the concepts presented in our resources.
Do you work with any denomination or group?
We work with any group that agrees with the core beliefs of The Malphurs Group. You can download a PDF of our statement of faith here.
When you consult with churches, do they request some concepts more than others?
The majority of denominations want seminars and training on change, church planting, church revitalization, and information on new ministry trends (e.g. use of the social media, ministry to millenials, etc.). Churches typically want help with their core values, mission, vision, strategy, and other areas of strategic planning. A growing number are also asking for help with relational and practical issues at the board level.
Who are some of the organizations that The Malphurs Group has worked with over the years?

Visit the “Our Clients” page to see a sample listing of the groups and organizations we have worked with.

Which book by Aubrey Malphurs has sold the most copies?
Advanced Strategic Planning sells the most copies, and a close second is Being Leaders. Next would be Planting Growing Churches in the 21st Century.
Are any of Aubrey Malphurs’ books available in other languages?
Yes, several of his books have been published in Spanish, Chinese, French, Korean and Ukrainian/Russian.
Do you accept guest bloggers for your site?

Yes, we do. Please contact us to submit your topic.

How is Christianity faring in America?
Christianity is in decline in America. Estimates are that “66 to 75 percent of all congregations founded before 1960 are either on a plateau in size or shrinking in number.” Thom Rainer writes, “Our recent research on the younger generation, the Bridgers (born 1977 to 1994), indicates that only four percent of the teenagers understand the gospel and have accepted Christ, even if they attend church.” He concludes, “America is clearly becoming less Christian, less evangelized, and less churched.”
What can we do about the decline of Christianity in America?
The Malphurs Group believes that the future of the Christianity lies in planting “Great Commission” churches and revitalizing established churches.